The Lee County Visitor & Convention Bureau is devoted to maintaining and building year-round tourism in Lee County. To achieve this goal, the VCB works closely with the local industry to increase domestic and international visitation through integrated programs targeting key markets. Local tourism businesses are encouraged to actively participate in all of the programs and grass roots outreach efforts, such as marketing meetings, media initiatives and trade/consumer shows.

The Lee County VCB is consistently recognized for its effective marketing efforts. Most recently, the Hospitality & Sales Marketing Association (HSMAI) awarded the VCB with the coveted Platinum Adrian Award for outstanding public relations in 2012. It was the third Platinum award the Lee County VCB has earned from HSMAI.

Get to know the VCB by exploring this section, which features the VCB's vision and mission, an overview of core strategies and objectives, a staff directory and more.