One of the main ways the VCB supports product develop is through three funding programs: Beach & Shoreline, Events Marketing & Arts & Attractions Marketing. In determining which projects to fund, priority is given to those that protect our unique coastal attributes, generate off-season room nights and/or enhance the visitor experience.
As part of these funding programs, we continually encourage the development of niche markets by communicating with not-for-profit event organizers and arts and culture venues the criteria for them to secure marketing funds to promote their summer and fall events. We also continue to work with area agencies to guide them in utilizing the programs to bring enhancements to the destination, including assisting them in completing successful funding request applications. And, for each funded program, it is more important than ever for us to monitor agreed-upon criteria for room-night generation in the destination and to ensure any new products we fund are consistent with our destination brand.