The primary objective of the Island Treasures Tour is to increase visitation to the destination among targeted consumers with a special emphasis on first-time visitors, but it also is designed to entice increased business from meeting planners and travel agents and to help build relationships with key legislators to further the destination’s political needs. The tour features a 40-foot-long recreational vehicle (RV) wrapped in dramatic destination images designed to help position the destination as "Florida's authentic island sanctuary." The new RV will make nearly 200 appearances at consumer events and visit travel agencies, meeting planners’ offices and the state's legislative session in Tallahassee throughout 2009 and 2010. Click here to find a detailed schedule.