Past Event Presentations
Fri, 2009-09-18 02:01 — admin
The Celebration of Business and Tourism - Chrysalis Award event, co-produced by the VCB and the Greater Fort Myers Chamber, was a huge success!
Designed to foster a stronger alliance between the tourism industry and the county's business community, nominees were honored in the following categories:
Business Development, Eco-Innovation, Cultural Achievement, Education, Sports MVP and Sales & Marketing.
Team Tourism Presentations Archive
Celebration of Business & Tourism Awards Luncheon & Trade Show
Chrysalis nominees click here
The honorees in seven categories who were celebrated for their positive impact on the local community were:
Business Development: Gartner, Inc.
Eco-Innovation: Society for Ethical Ecotourism Florida
Cultural Achievement: Edison & Ford Winter Estates
Education: Florida Gulf Coast University Resort & Hospitality Progam
Sports MVP: Roy Hobbs Diamond Enterprises, LLC
Sales & Marketing: ArtFest Fort Myers
Junonia Winner is Steve & Doris Colgate - Offshore Sailing School
A Team Tourism Program - Presented by the Lee County Visitor & Convention Bureau and The Greater Fort Myers Chamber of Commerce.
February 2010 - Lessons from Dolphins
Bill Wolden, veteran professional dolphin trainer and director of Dolphin Quest University, featured interactive stories and videos about dolphin training and how it relates to teamwork, motivation, fun, and communication in today’s work place. Topics included: clear and consistent communication between co-workers, bosses, and clients is essential in order to get anything accomplished; rewarding good behavior is a key strategy in improving work performance, motivating staff and retaining employees; having a positive attitude and showing sincerity are skills that can greatly influence your outlook on work and life; and having fun in and out of the workplace is the most important lesson of all and can affect every aspect of your life. Click here for Bill’s presentation.
October 2009 – Annual Team Tourism Summit 2009
Featuring Keynote Speaker Cindy Novotny, "Radical Mentor", Author and Managing Partner of Master Connection Associates, the VCB's 2009 Annual Team Tourism Summit provided partners with an in-depth exploration of creative selling for maximum ROI in a tough economy. General sessions and breakout workshops addressed creating a stimulus plan for your business, delivering value, prospecting for and winning more business, developing dynamic presentations, implementing a customer service excellence program, and more! The VCB also introduced their 2009-2010 Annual Sales & Marketing Plan
May 2009 - Team Tourism Workshop for National Tourism Week
Tourism plays a vital role in our community and continuing to support this industry benefits everyone in the county. The VCB hosted a day-long event featuring multiple industry colleagues and tourism business leaders. Click the links below to view some of the presentations.
- Local Perspective on Tourism’s Impact: Suya Davenport
- International Market Conditions & Consumer Trends: Doug Price, DMAI
- Crisis Management and Crisis Communications: Elaine McLaughlin
- Miles Media presents Best Practices in Email Marketing
January 2009 - Brand Workshop
"The three key rules of marketing are brand recognition, brand recognition, brand recognition." – Anonymous. The VCB hosted a powerful, entertaining workshop with Gary Mueller, senior vice president, creative director and writer for bvk, presenting a high-energy presentation designed to help industry partners develop an organizational brand that consumers crave along with Jennifer Simmons, vice president of research & strategic development for bvk, demonstrating methods of how industry partners can integrate their brand strategy with the destination’s brand in order to maximize the effectiveness of marketing efforts for all. Click the links below to view the presentations.
- Brand Craving: Gary Mueller
- How to Create and Integrate a Strong Brand that People Crave: Jennifer Simmons
October 2008 – Annual Team Tourism Summit 2008
The Lee County Visitor and Convention Bureau (VCB) launched its new Team Tourism program and unveiled a new leadership platform for the organization during its first annual Team Tourism Summit held at Sanibel Harbour Resort & Spa on Friday, October 10, 2008. For details of the Team Tourism Summit, click on the links below to access brief summaries of each session as well as copies of the speakers' Power Point presentations.
GENERAL SESSION: Travel Trends and Outlook for the Tourism Industry
- Dennis Castleman, Vice President, Industry Relations, Travel Industry Association
- Mark Brown, Senior Market Research Analyst, U.S. Dept. of Commerce, Office of Travel & Tourism
- Bud Nocera, President & CEO,Visit Florida
- VCB Marketing Plan 2008-2009
LUNCHEON KEYNOTE ADDRESS: Achieving Customer Excellence
AFTERNOON BREAKOUT SESSIONS
- Customers and Green Initiatives
- Making the Most of Your Online Budget
- Taking Advantage of VCB Cooperative Programs
May 2008 - Forecasting the Impact of Travel & Economic Trends on Lee County Tourism
Use the following links to view the presentations from the Forecasting Workshop held on May 22, 2008.
May 2008 - Annual Tourism Breakfast
On average, tourism supports nearly 20% of employment in Lee County and every year, the Lee County Visitor & Convention Bureau celebrates the area's leading employer at their annual tourism breakfast. Click here to see the presentation given May 2, 2008 which outlines who benefits from Florida tourism, how they benefit, what can be done to support the industry and what key initiatives are in place in Lee County to support tourism.
April 2008 - UK Forum
Did you know that there were 85,250 visitors from the United Kingdom to Lee County in 2006, representing 4.1% of total visitors to our area? And, that these international travelers, when visiting Florida, have an average spend of $125 per person, per day, and typically stay 9 – 14 nights? The VCB’s UK Forum on April 23, 2008 offered industry partners an understanding of the benefit of international visitors to their business, relayed UK visitor profile data, and offered methods to which partners could work with companies that can help book this type of valuable business. Click on the following links to view the presentations given by the panel of experts to learn more!
- Jo Piani - Lee County VCB Marketing Representative: UK, Scandinavia and Ireland
- Gary Orr - Head of Purchasing, Virgin Holidays
- Bill Chambers - Florida Destination Manager, Hotelbeds Accommodation & Destination Services
June 2008 - BVK Media School
Click here to view the Media School presentation.
January 2008 - Florida Green Lodging Program
The Florida Green Lodging Program is a voluntary, non-regulatory program established by the State of Florida to acknowledge and reward environmentally conscious facilities in the lodging industry. Click here to view the presentation given by Laura Comer with the FDEP at the VCB's January 2008 Marketing Meeting. Hotel partners can obtain valuable information on how they can join the many other certified properties and applicants in Lee County in their efforts to become sustainable while continually improving their environmental performance.
The honorees in seven categories who were celebrated for their positive impact on the local community were:
Business Development: Gartner, Inc.
Eco-Innovation: Society for Ethical Ecotourism Florida
Cultural Achievement: Edison & Ford Winter Estates
Education: Florida Gulf Coast University Resort & Hospitality Progam
Sports MVP: Roy Hobbs Diamond Enterprises, LLC
Sales & Marketing: ArtFest Fort Myers
Junonia Winner is Steve & Doris Colgate - Offshore Sailing School
A Team Tourism Program - Presented by the Lee County Visitor & Convention Bureau and The Greater Fort Myers Chamber of Commerce.
February 2010 - Lessons from Dolphins
Bill Wolden, veteran professional dolphin trainer and director of Dolphin Quest University, featured interactive stories and videos about dolphin training and how it relates to teamwork, motivation, fun, and communication in today’s work place. Topics included: clear and consistent communication between co-workers, bosses, and clients is essential in order to get anything accomplished; rewarding good behavior is a key strategy in improving work performance, motivating staff and retaining employees; having a positive attitude and showing sincerity are skills that can greatly influence your outlook on work and life; and having fun in and out of the workplace is the most important lesson of all and can affect every aspect of your life. Click here for Bill’s presentation.
October 2009 – Annual Team Tourism Summit 2009
Featuring Keynote Speaker Cindy Novotny, "Radical Mentor", Author and Managing Partner of Master Connection Associates, the VCB's 2009 Annual Team Tourism Summit provided partners with an in-depth exploration of creative selling for maximum ROI in a tough economy. General sessions and breakout workshops addressed creating a stimulus plan for your business, delivering value, prospecting for and winning more business, developing dynamic presentations, implementing a customer service excellence program, and more! The VCB also introduced their 2009-2010 Annual Sales & Marketing Plan
May 2009 - Team Tourism Workshop for National Tourism Week
Tourism plays a vital role in our community and continuing to support this industry benefits everyone in the county. The VCB hosted a day-long event featuring multiple industry colleagues and tourism business leaders. Click the links below to view some of the presentations.
- Local Perspective on Tourism’s Impact: Suya Davenport
- International Market Conditions & Consumer Trends: Doug Price, DMAI
- Crisis Management and Crisis Communications: Elaine McLaughlin
- Miles Media presents Best Practices in Email Marketing
January 2009 - Brand Workshop
"The three key rules of marketing are brand recognition, brand recognition, brand recognition." – Anonymous. The VCB hosted a powerful, entertaining workshop with Gary Mueller, senior vice president, creative director and writer for bvk, presenting a high-energy presentation designed to help industry partners develop an organizational brand that consumers crave along with Jennifer Simmons, vice president of research & strategic development for bvk, demonstrating methods of how industry partners can integrate their brand strategy with the destination’s brand in order to maximize the effectiveness of marketing efforts for all. Click the links below to view the presentations.
- Brand Craving: Gary Mueller
- How to Create and Integrate a Strong Brand that People Crave: Jennifer Simmons
October 2008 – Annual Team Tourism Summit 2008
The Lee County Visitor and Convention Bureau (VCB) launched its new Team Tourism program and unveiled a new leadership platform for the organization during its first annual Team Tourism Summit held at Sanibel Harbour Resort & Spa on Friday, October 10, 2008. For details of the Team Tourism Summit, click on the links below to access brief summaries of each session as well as copies of the speakers' Power Point presentations.
GENERAL SESSION: Travel Trends and Outlook for the Tourism Industry
- Dennis Castleman, Vice President, Industry Relations, Travel Industry Association
- Mark Brown, Senior Market Research Analyst, U.S. Dept. of Commerce, Office of Travel & Tourism
- Bud Nocera, President & CEO,Visit Florida
- VCB Marketing Plan 2008-2009
LUNCHEON KEYNOTE ADDRESS: Achieving Customer Excellence
AFTERNOON BREAKOUT SESSIONS
- Customers and Green Initiatives
- Making the Most of Your Online Budget
- Taking Advantage of VCB Cooperative Programs
May 2008 - Forecasting the Impact of Travel & Economic Trends on Lee County Tourism
Use the following links to view the presentations from the Forecasting Workshop held on May 22, 2008.
May 2008 - Annual Tourism Breakfast
On average, tourism supports nearly 20% of employment in Lee County and every year, the Lee County Visitor & Convention Bureau celebrates the area's leading employer at their annual tourism breakfast. Click here to see the presentation given May 2, 2008 which outlines who benefits from Florida tourism, how they benefit, what can be done to support the industry and what key initiatives are in place in Lee County to support tourism.
April 2008 - UK Forum
Did you know that there were 85,250 visitors from the United Kingdom to Lee County in 2006, representing 4.1% of total visitors to our area? And, that these international travelers, when visiting Florida, have an average spend of $125 per person, per day, and typically stay 9 – 14 nights? The VCB’s UK Forum on April 23, 2008 offered industry partners an understanding of the benefit of international visitors to their business, relayed UK visitor profile data, and offered methods to which partners could work with companies that can help book this type of valuable business. Click on the following links to view the presentations given by the panel of experts to learn more!
- Jo Piani - Lee County VCB Marketing Representative: UK, Scandinavia and Ireland
- Gary Orr - Head of Purchasing, Virgin Holidays
- Bill Chambers - Florida Destination Manager, Hotelbeds Accommodation & Destination Services
June 2008 - BVK Media School
Click here to view the Media School presentation.
January 2008 - Florida Green Lodging Program
The Florida Green Lodging Program is a voluntary, non-regulatory program established by the State of Florida to acknowledge and reward environmentally conscious facilities in the lodging industry. Click here to view the presentation given by Laura Comer with the FDEP at the VCB's January 2008 Marketing Meeting. Hotel partners can obtain valuable information on how they can join the many other certified properties and applicants in Lee County in their efforts to become sustainable while continually improving their environmental performance.
Eco-Innovation: Society for Ethical Ecotourism Florida
Cultural Achievement: Edison & Ford Winter Estates
Education: Florida Gulf Coast University Resort & Hospitality Progam
Sports MVP: Roy Hobbs Diamond Enterprises, LLC
Sales & Marketing: ArtFest Fort Myers
Junonia Winner is Steve & Doris Colgate - Offshore Sailing School
A Team Tourism Program - Presented by the Lee County Visitor & Convention Bureau and The Greater Fort Myers Chamber of Commerce.
February 2010 - Lessons from Dolphins
Bill Wolden, veteran professional dolphin trainer and director of Dolphin Quest University, featured interactive stories and videos about dolphin training and how it relates to teamwork, motivation, fun, and communication in today’s work place. Topics included: clear and consistent communication between co-workers, bosses, and clients is essential in order to get anything accomplished; rewarding good behavior is a key strategy in improving work performance, motivating staff and retaining employees; having a positive attitude and showing sincerity are skills that can greatly influence your outlook on work and life; and having fun in and out of the workplace is the most important lesson of all and can affect every aspect of your life. Click here for Bill’s presentation.
October 2009 – Annual Team Tourism Summit 2009
Featuring Keynote Speaker Cindy Novotny, "Radical Mentor", Author and Managing Partner of Master Connection Associates, the VCB's 2009 Annual Team Tourism Summit provided partners with an in-depth exploration of creative selling for maximum ROI in a tough economy. General sessions and breakout workshops addressed creating a stimulus plan for your business, delivering value, prospecting for and winning more business, developing dynamic presentations, implementing a customer service excellence program, and more! The VCB also introduced their 2009-2010 Annual Sales & Marketing Plan
May 2009 - Team Tourism Workshop for National Tourism Week
Tourism plays a vital role in our community and continuing to support this industry benefits everyone in the county. The VCB hosted a day-long event featuring multiple industry colleagues and tourism business leaders. Click the links below to view some of the presentations.
- Local Perspective on Tourism’s Impact: Suya Davenport
- International Market Conditions & Consumer Trends: Doug Price, DMAI
- Crisis Management and Crisis Communications: Elaine McLaughlin
- Miles Media presents Best Practices in Email Marketing
January 2009 - Brand Workshop
"The three key rules of marketing are brand recognition, brand recognition, brand recognition." – Anonymous. The VCB hosted a powerful, entertaining workshop with Gary Mueller, senior vice president, creative director and writer for bvk, presenting a high-energy presentation designed to help industry partners develop an organizational brand that consumers crave along with Jennifer Simmons, vice president of research & strategic development for bvk, demonstrating methods of how industry partners can integrate their brand strategy with the destination’s brand in order to maximize the effectiveness of marketing efforts for all. Click the links below to view the presentations.
- Brand Craving: Gary Mueller
- How to Create and Integrate a Strong Brand that People Crave: Jennifer Simmons
October 2008 – Annual Team Tourism Summit 2008
The Lee County Visitor and Convention Bureau (VCB) launched its new Team Tourism program and unveiled a new leadership platform for the organization during its first annual Team Tourism Summit held at Sanibel Harbour Resort & Spa on Friday, October 10, 2008. For details of the Team Tourism Summit, click on the links below to access brief summaries of each session as well as copies of the speakers' Power Point presentations.
GENERAL SESSION: Travel Trends and Outlook for the Tourism Industry
- Dennis Castleman, Vice President, Industry Relations, Travel Industry Association
- Mark Brown, Senior Market Research Analyst, U.S. Dept. of Commerce, Office of Travel & Tourism
- Bud Nocera, President & CEO,Visit Florida
- VCB Marketing Plan 2008-2009
LUNCHEON KEYNOTE ADDRESS: Achieving Customer Excellence
AFTERNOON BREAKOUT SESSIONS
- Customers and Green Initiatives
- Making the Most of Your Online Budget
- Taking Advantage of VCB Cooperative Programs
May 2008 - Forecasting the Impact of Travel & Economic Trends on Lee County Tourism
Use the following links to view the presentations from the Forecasting Workshop held on May 22, 2008.
May 2008 - Annual Tourism Breakfast
On average, tourism supports nearly 20% of employment in Lee County and every year, the Lee County Visitor & Convention Bureau celebrates the area's leading employer at their annual tourism breakfast. Click here to see the presentation given May 2, 2008 which outlines who benefits from Florida tourism, how they benefit, what can be done to support the industry and what key initiatives are in place in Lee County to support tourism.
April 2008 - UK Forum
Did you know that there were 85,250 visitors from the United Kingdom to Lee County in 2006, representing 4.1% of total visitors to our area? And, that these international travelers, when visiting Florida, have an average spend of $125 per person, per day, and typically stay 9 – 14 nights? The VCB’s UK Forum on April 23, 2008 offered industry partners an understanding of the benefit of international visitors to their business, relayed UK visitor profile data, and offered methods to which partners could work with companies that can help book this type of valuable business. Click on the following links to view the presentations given by the panel of experts to learn more!
- Jo Piani - Lee County VCB Marketing Representative: UK, Scandinavia and Ireland
- Gary Orr - Head of Purchasing, Virgin Holidays
- Bill Chambers - Florida Destination Manager, Hotelbeds Accommodation & Destination Services
June 2008 - BVK Media School
Click here to view the Media School presentation.
January 2008 - Florida Green Lodging Program
The Florida Green Lodging Program is a voluntary, non-regulatory program established by the State of Florida to acknowledge and reward environmentally conscious facilities in the lodging industry. Click here to view the presentation given by Laura Comer with the FDEP at the VCB's January 2008 Marketing Meeting. Hotel partners can obtain valuable information on how they can join the many other certified properties and applicants in Lee County in their efforts to become sustainable while continually improving their environmental performance.
Cultural Achievement: Edison & Ford Winter Estates
Education: Florida Gulf Coast University Resort & Hospitality Progam
Sports MVP: Roy Hobbs Diamond Enterprises, LLC
Sales & Marketing: ArtFest Fort Myers
Junonia Winner is Steve & Doris Colgate - Offshore Sailing School
A Team Tourism Program - Presented by the Lee County Visitor & Convention Bureau and The Greater Fort Myers Chamber of Commerce.
February 2010 - Lessons from Dolphins
Bill Wolden, veteran professional dolphin trainer and director of Dolphin Quest University, featured interactive stories and videos about dolphin training and how it relates to teamwork, motivation, fun, and communication in today’s work place. Topics included: clear and consistent communication between co-workers, bosses, and clients is essential in order to get anything accomplished; rewarding good behavior is a key strategy in improving work performance, motivating staff and retaining employees; having a positive attitude and showing sincerity are skills that can greatly influence your outlook on work and life; and having fun in and out of the workplace is the most important lesson of all and can affect every aspect of your life. Click here for Bill’s presentation.
October 2009 – Annual Team Tourism Summit 2009
Featuring Keynote Speaker Cindy Novotny, "Radical Mentor", Author and Managing Partner of Master Connection Associates, the VCB's 2009 Annual Team Tourism Summit provided partners with an in-depth exploration of creative selling for maximum ROI in a tough economy. General sessions and breakout workshops addressed creating a stimulus plan for your business, delivering value, prospecting for and winning more business, developing dynamic presentations, implementing a customer service excellence program, and more! The VCB also introduced their 2009-2010 Annual Sales & Marketing Plan
May 2009 - Team Tourism Workshop for National Tourism Week
Tourism plays a vital role in our community and continuing to support this industry benefits everyone in the county. The VCB hosted a day-long event featuring multiple industry colleagues and tourism business leaders. Click the links below to view some of the presentations.
- Local Perspective on Tourism’s Impact: Suya Davenport
- International Market Conditions & Consumer Trends: Doug Price, DMAI
- Crisis Management and Crisis Communications: Elaine McLaughlin
- Miles Media presents Best Practices in Email Marketing
January 2009 - Brand Workshop
"The three key rules of marketing are brand recognition, brand recognition, brand recognition." – Anonymous. The VCB hosted a powerful, entertaining workshop with Gary Mueller, senior vice president, creative director and writer for bvk, presenting a high-energy presentation designed to help industry partners develop an organizational brand that consumers crave along with Jennifer Simmons, vice president of research & strategic development for bvk, demonstrating methods of how industry partners can integrate their brand strategy with the destination’s brand in order to maximize the effectiveness of marketing efforts for all. Click the links below to view the presentations.
- Brand Craving: Gary Mueller
- How to Create and Integrate a Strong Brand that People Crave: Jennifer Simmons
October 2008 – Annual Team Tourism Summit 2008
The Lee County Visitor and Convention Bureau (VCB) launched its new Team Tourism program and unveiled a new leadership platform for the organization during its first annual Team Tourism Summit held at Sanibel Harbour Resort & Spa on Friday, October 10, 2008. For details of the Team Tourism Summit, click on the links below to access brief summaries of each session as well as copies of the speakers' Power Point presentations.
GENERAL SESSION: Travel Trends and Outlook for the Tourism Industry
- Dennis Castleman, Vice President, Industry Relations, Travel Industry Association
- Mark Brown, Senior Market Research Analyst, U.S. Dept. of Commerce, Office of Travel & Tourism
- Bud Nocera, President & CEO,Visit Florida
- VCB Marketing Plan 2008-2009
LUNCHEON KEYNOTE ADDRESS: Achieving Customer Excellence
AFTERNOON BREAKOUT SESSIONS
- Customers and Green Initiatives
- Making the Most of Your Online Budget
- Taking Advantage of VCB Cooperative Programs
May 2008 - Forecasting the Impact of Travel & Economic Trends on Lee County Tourism
Use the following links to view the presentations from the Forecasting Workshop held on May 22, 2008.
May 2008 - Annual Tourism Breakfast
On average, tourism supports nearly 20% of employment in Lee County and every year, the Lee County Visitor & Convention Bureau celebrates the area's leading employer at their annual tourism breakfast. Click here to see the presentation given May 2, 2008 which outlines who benefits from Florida tourism, how they benefit, what can be done to support the industry and what key initiatives are in place in Lee County to support tourism.
April 2008 - UK Forum
Did you know that there were 85,250 visitors from the United Kingdom to Lee County in 2006, representing 4.1% of total visitors to our area? And, that these international travelers, when visiting Florida, have an average spend of $125 per person, per day, and typically stay 9 – 14 nights? The VCB’s UK Forum on April 23, 2008 offered industry partners an understanding of the benefit of international visitors to their business, relayed UK visitor profile data, and offered methods to which partners could work with companies that can help book this type of valuable business. Click on the following links to view the presentations given by the panel of experts to learn more!
- Jo Piani - Lee County VCB Marketing Representative: UK, Scandinavia and Ireland
- Gary Orr - Head of Purchasing, Virgin Holidays
- Bill Chambers - Florida Destination Manager, Hotelbeds Accommodation & Destination Services
June 2008 - BVK Media School
Click here to view the Media School presentation.
January 2008 - Florida Green Lodging Program
The Florida Green Lodging Program is a voluntary, non-regulatory program established by the State of Florida to acknowledge and reward environmentally conscious facilities in the lodging industry. Click here to view the presentation given by Laura Comer with the FDEP at the VCB's January 2008 Marketing Meeting. Hotel partners can obtain valuable information on how they can join the many other certified properties and applicants in Lee County in their efforts to become sustainable while continually improving their environmental performance.
Education: Florida Gulf Coast University Resort & Hospitality Progam
Sports MVP: Roy Hobbs Diamond Enterprises, LLC
Sales & Marketing: ArtFest Fort Myers
Junonia Winner is Steve & Doris Colgate - Offshore Sailing School
A Team Tourism Program - Presented by the Lee County Visitor & Convention Bureau and The Greater Fort Myers Chamber of Commerce.
February 2010 - Lessons from Dolphins
Bill Wolden, veteran professional dolphin trainer and director of Dolphin Quest University, featured interactive stories and videos about dolphin training and how it relates to teamwork, motivation, fun, and communication in today’s work place. Topics included: clear and consistent communication between co-workers, bosses, and clients is essential in order to get anything accomplished; rewarding good behavior is a key strategy in improving work performance, motivating staff and retaining employees; having a positive attitude and showing sincerity are skills that can greatly influence your outlook on work and life; and having fun in and out of the workplace is the most important lesson of all and can affect every aspect of your life. Click here for Bill’s presentation.
October 2009 – Annual Team Tourism Summit 2009
Featuring Keynote Speaker Cindy Novotny, "Radical Mentor", Author and Managing Partner of Master Connection Associates, the VCB's 2009 Annual Team Tourism Summit provided partners with an in-depth exploration of creative selling for maximum ROI in a tough economy. General sessions and breakout workshops addressed creating a stimulus plan for your business, delivering value, prospecting for and winning more business, developing dynamic presentations, implementing a customer service excellence program, and more! The VCB also introduced their 2009-2010 Annual Sales & Marketing Plan
May 2009 - Team Tourism Workshop for National Tourism Week
Tourism plays a vital role in our community and continuing to support this industry benefits everyone in the county. The VCB hosted a day-long event featuring multiple industry colleagues and tourism business leaders. Click the links below to view some of the presentations.
- Local Perspective on Tourism’s Impact: Suya Davenport
- International Market Conditions & Consumer Trends: Doug Price, DMAI
- Crisis Management and Crisis Communications: Elaine McLaughlin
- Miles Media presents Best Practices in Email Marketing
January 2009 - Brand Workshop
"The three key rules of marketing are brand recognition, brand recognition, brand recognition." – Anonymous. The VCB hosted a powerful, entertaining workshop with Gary Mueller, senior vice president, creative director and writer for bvk, presenting a high-energy presentation designed to help industry partners develop an organizational brand that consumers crave along with Jennifer Simmons, vice president of research & strategic development for bvk, demonstrating methods of how industry partners can integrate their brand strategy with the destination’s brand in order to maximize the effectiveness of marketing efforts for all. Click the links below to view the presentations.
- Brand Craving: Gary Mueller
- How to Create and Integrate a Strong Brand that People Crave: Jennifer Simmons
October 2008 – Annual Team Tourism Summit 2008
The Lee County Visitor and Convention Bureau (VCB) launched its new Team Tourism program and unveiled a new leadership platform for the organization during its first annual Team Tourism Summit held at Sanibel Harbour Resort & Spa on Friday, October 10, 2008. For details of the Team Tourism Summit, click on the links below to access brief summaries of each session as well as copies of the speakers' Power Point presentations.
GENERAL SESSION: Travel Trends and Outlook for the Tourism Industry
- Dennis Castleman, Vice President, Industry Relations, Travel Industry Association
- Mark Brown, Senior Market Research Analyst, U.S. Dept. of Commerce, Office of Travel & Tourism
- Bud Nocera, President & CEO,Visit Florida
- VCB Marketing Plan 2008-2009
LUNCHEON KEYNOTE ADDRESS: Achieving Customer Excellence
AFTERNOON BREAKOUT SESSIONS
- Customers and Green Initiatives
- Making the Most of Your Online Budget
- Taking Advantage of VCB Cooperative Programs
May 2008 - Forecasting the Impact of Travel & Economic Trends on Lee County Tourism
Use the following links to view the presentations from the Forecasting Workshop held on May 22, 2008.
May 2008 - Annual Tourism Breakfast
On average, tourism supports nearly 20% of employment in Lee County and every year, the Lee County Visitor & Convention Bureau celebrates the area's leading employer at their annual tourism breakfast. Click here to see the presentation given May 2, 2008 which outlines who benefits from Florida tourism, how they benefit, what can be done to support the industry and what key initiatives are in place in Lee County to support tourism.
April 2008 - UK Forum
Did you know that there were 85,250 visitors from the United Kingdom to Lee County in 2006, representing 4.1% of total visitors to our area? And, that these international travelers, when visiting Florida, have an average spend of $125 per person, per day, and typically stay 9 – 14 nights? The VCB’s UK Forum on April 23, 2008 offered industry partners an understanding of the benefit of international visitors to their business, relayed UK visitor profile data, and offered methods to which partners could work with companies that can help book this type of valuable business. Click on the following links to view the presentations given by the panel of experts to learn more!
- Jo Piani - Lee County VCB Marketing Representative: UK, Scandinavia and Ireland
- Gary Orr - Head of Purchasing, Virgin Holidays
- Bill Chambers - Florida Destination Manager, Hotelbeds Accommodation & Destination Services
June 2008 - BVK Media School
Click here to view the Media School presentation.
January 2008 - Florida Green Lodging Program
The Florida Green Lodging Program is a voluntary, non-regulatory program established by the State of Florida to acknowledge and reward environmentally conscious facilities in the lodging industry. Click here to view the presentation given by Laura Comer with the FDEP at the VCB's January 2008 Marketing Meeting. Hotel partners can obtain valuable information on how they can join the many other certified properties and applicants in Lee County in their efforts to become sustainable while continually improving their environmental performance.
Sports MVP: Roy Hobbs Diamond Enterprises, LLC
Sales & Marketing: ArtFest Fort Myers
Junonia Winner is Steve & Doris Colgate - Offshore Sailing School
A Team Tourism Program - Presented by the Lee County Visitor & Convention Bureau and The Greater Fort Myers Chamber of Commerce.
February 2010 - Lessons from Dolphins
Bill Wolden, veteran professional dolphin trainer and director of Dolphin Quest University, featured interactive stories and videos about dolphin training and how it relates to teamwork, motivation, fun, and communication in today’s work place. Topics included: clear and consistent communication between co-workers, bosses, and clients is essential in order to get anything accomplished; rewarding good behavior is a key strategy in improving work performance, motivating staff and retaining employees; having a positive attitude and showing sincerity are skills that can greatly influence your outlook on work and life; and having fun in and out of the workplace is the most important lesson of all and can affect every aspect of your life. Click here for Bill’s presentation.
October 2009 – Annual Team Tourism Summit 2009
Featuring Keynote Speaker Cindy Novotny, "Radical Mentor", Author and Managing Partner of Master Connection Associates, the VCB's 2009 Annual Team Tourism Summit provided partners with an in-depth exploration of creative selling for maximum ROI in a tough economy. General sessions and breakout workshops addressed creating a stimulus plan for your business, delivering value, prospecting for and winning more business, developing dynamic presentations, implementing a customer service excellence program, and more! The VCB also introduced their 2009-2010 Annual Sales & Marketing Plan
May 2009 - Team Tourism Workshop for National Tourism Week
Tourism plays a vital role in our community and continuing to support this industry benefits everyone in the county. The VCB hosted a day-long event featuring multiple industry colleagues and tourism business leaders. Click the links below to view some of the presentations.
- Local Perspective on Tourism’s Impact: Suya Davenport
- International Market Conditions & Consumer Trends: Doug Price, DMAI
- Crisis Management and Crisis Communications: Elaine McLaughlin
- Miles Media presents Best Practices in Email Marketing
January 2009 - Brand Workshop
"The three key rules of marketing are brand recognition, brand recognition, brand recognition." – Anonymous. The VCB hosted a powerful, entertaining workshop with Gary Mueller, senior vice president, creative director and writer for bvk, presenting a high-energy presentation designed to help industry partners develop an organizational brand that consumers crave along with Jennifer Simmons, vice president of research & strategic development for bvk, demonstrating methods of how industry partners can integrate their brand strategy with the destination’s brand in order to maximize the effectiveness of marketing efforts for all. Click the links below to view the presentations.
- Brand Craving: Gary Mueller
- How to Create and Integrate a Strong Brand that People Crave: Jennifer Simmons
October 2008 – Annual Team Tourism Summit 2008
The Lee County Visitor and Convention Bureau (VCB) launched its new Team Tourism program and unveiled a new leadership platform for the organization during its first annual Team Tourism Summit held at Sanibel Harbour Resort & Spa on Friday, October 10, 2008. For details of the Team Tourism Summit, click on the links below to access brief summaries of each session as well as copies of the speakers' Power Point presentations.
GENERAL SESSION: Travel Trends and Outlook for the Tourism Industry
- Dennis Castleman, Vice President, Industry Relations, Travel Industry Association
- Mark Brown, Senior Market Research Analyst, U.S. Dept. of Commerce, Office of Travel & Tourism
- Bud Nocera, President & CEO,Visit Florida
- VCB Marketing Plan 2008-2009
LUNCHEON KEYNOTE ADDRESS: Achieving Customer Excellence
AFTERNOON BREAKOUT SESSIONS
- Customers and Green Initiatives
- Making the Most of Your Online Budget
- Taking Advantage of VCB Cooperative Programs
May 2008 - Forecasting the Impact of Travel & Economic Trends on Lee County Tourism
Use the following links to view the presentations from the Forecasting Workshop held on May 22, 2008.
May 2008 - Annual Tourism Breakfast
On average, tourism supports nearly 20% of employment in Lee County and every year, the Lee County Visitor & Convention Bureau celebrates the area's leading employer at their annual tourism breakfast. Click here to see the presentation given May 2, 2008 which outlines who benefits from Florida tourism, how they benefit, what can be done to support the industry and what key initiatives are in place in Lee County to support tourism.
April 2008 - UK Forum
Did you know that there were 85,250 visitors from the United Kingdom to Lee County in 2006, representing 4.1% of total visitors to our area? And, that these international travelers, when visiting Florida, have an average spend of $125 per person, per day, and typically stay 9 – 14 nights? The VCB’s UK Forum on April 23, 2008 offered industry partners an understanding of the benefit of international visitors to their business, relayed UK visitor profile data, and offered methods to which partners could work with companies that can help book this type of valuable business. Click on the following links to view the presentations given by the panel of experts to learn more!
- Jo Piani - Lee County VCB Marketing Representative: UK, Scandinavia and Ireland
- Gary Orr - Head of Purchasing, Virgin Holidays
- Bill Chambers - Florida Destination Manager, Hotelbeds Accommodation & Destination Services
June 2008 - BVK Media School
Click here to view the Media School presentation.
January 2008 - Florida Green Lodging Program
The Florida Green Lodging Program is a voluntary, non-regulatory program established by the State of Florida to acknowledge and reward environmentally conscious facilities in the lodging industry. Click here to view the presentation given by Laura Comer with the FDEP at the VCB's January 2008 Marketing Meeting. Hotel partners can obtain valuable information on how they can join the many other certified properties and applicants in Lee County in their efforts to become sustainable while continually improving their environmental performance.
Sales & Marketing: ArtFest Fort Myers
Junonia Winner is Steve & Doris Colgate - Offshore Sailing School
A Team Tourism Program - Presented by the Lee County Visitor & Convention Bureau and The Greater Fort Myers Chamber of Commerce.
February 2010 - Lessons from Dolphins
Bill Wolden, veteran professional dolphin trainer and director of Dolphin Quest University, featured interactive stories and videos about dolphin training and how it relates to teamwork, motivation, fun, and communication in today’s work place. Topics included: clear and consistent communication between co-workers, bosses, and clients is essential in order to get anything accomplished; rewarding good behavior is a key strategy in improving work performance, motivating staff and retaining employees; having a positive attitude and showing sincerity are skills that can greatly influence your outlook on work and life; and having fun in and out of the workplace is the most important lesson of all and can affect every aspect of your life. Click here for Bill’s presentation.
October 2009 – Annual Team Tourism Summit 2009
Featuring Keynote Speaker Cindy Novotny, "Radical Mentor", Author and Managing Partner of Master Connection Associates, the VCB's 2009 Annual Team Tourism Summit provided partners with an in-depth exploration of creative selling for maximum ROI in a tough economy. General sessions and breakout workshops addressed creating a stimulus plan for your business, delivering value, prospecting for and winning more business, developing dynamic presentations, implementing a customer service excellence program, and more! The VCB also introduced their 2009-2010 Annual Sales & Marketing Plan
May 2009 - Team Tourism Workshop for National Tourism Week
Tourism plays a vital role in our community and continuing to support this industry benefits everyone in the county. The VCB hosted a day-long event featuring multiple industry colleagues and tourism business leaders. Click the links below to view some of the presentations.
- Local Perspective on Tourism’s Impact: Suya Davenport
- International Market Conditions & Consumer Trends: Doug Price, DMAI
- Crisis Management and Crisis Communications: Elaine McLaughlin
- Miles Media presents Best Practices in Email Marketing
January 2009 - Brand Workshop
"The three key rules of marketing are brand recognition, brand recognition, brand recognition." – Anonymous. The VCB hosted a powerful, entertaining workshop with Gary Mueller, senior vice president, creative director and writer for bvk, presenting a high-energy presentation designed to help industry partners develop an organizational brand that consumers crave along with Jennifer Simmons, vice president of research & strategic development for bvk, demonstrating methods of how industry partners can integrate their brand strategy with the destination’s brand in order to maximize the effectiveness of marketing efforts for all. Click the links below to view the presentations.
- Brand Craving: Gary Mueller
- How to Create and Integrate a Strong Brand that People Crave: Jennifer Simmons
October 2008 – Annual Team Tourism Summit 2008
The Lee County Visitor and Convention Bureau (VCB) launched its new Team Tourism program and unveiled a new leadership platform for the organization during its first annual Team Tourism Summit held at Sanibel Harbour Resort & Spa on Friday, October 10, 2008. For details of the Team Tourism Summit, click on the links below to access brief summaries of each session as well as copies of the speakers' Power Point presentations.
GENERAL SESSION: Travel Trends and Outlook for the Tourism Industry
- Dennis Castleman, Vice President, Industry Relations, Travel Industry Association
- Mark Brown, Senior Market Research Analyst, U.S. Dept. of Commerce, Office of Travel & Tourism
- Bud Nocera, President & CEO,Visit Florida
- VCB Marketing Plan 2008-2009
LUNCHEON KEYNOTE ADDRESS: Achieving Customer Excellence
AFTERNOON BREAKOUT SESSIONS
- Customers and Green Initiatives
- Making the Most of Your Online Budget
- Taking Advantage of VCB Cooperative Programs
May 2008 - Forecasting the Impact of Travel & Economic Trends on Lee County Tourism
Use the following links to view the presentations from the Forecasting Workshop held on May 22, 2008.
May 2008 - Annual Tourism Breakfast
On average, tourism supports nearly 20% of employment in Lee County and every year, the Lee County Visitor & Convention Bureau celebrates the area's leading employer at their annual tourism breakfast. Click here to see the presentation given May 2, 2008 which outlines who benefits from Florida tourism, how they benefit, what can be done to support the industry and what key initiatives are in place in Lee County to support tourism.
April 2008 - UK Forum
Did you know that there were 85,250 visitors from the United Kingdom to Lee County in 2006, representing 4.1% of total visitors to our area? And, that these international travelers, when visiting Florida, have an average spend of $125 per person, per day, and typically stay 9 – 14 nights? The VCB’s UK Forum on April 23, 2008 offered industry partners an understanding of the benefit of international visitors to their business, relayed UK visitor profile data, and offered methods to which partners could work with companies that can help book this type of valuable business. Click on the following links to view the presentations given by the panel of experts to learn more!
- Jo Piani - Lee County VCB Marketing Representative: UK, Scandinavia and Ireland
- Gary Orr - Head of Purchasing, Virgin Holidays
- Bill Chambers - Florida Destination Manager, Hotelbeds Accommodation & Destination Services
June 2008 - BVK Media School
Click here to view the Media School presentation.
January 2008 - Florida Green Lodging Program
The Florida Green Lodging Program is a voluntary, non-regulatory program established by the State of Florida to acknowledge and reward environmentally conscious facilities in the lodging industry. Click here to view the presentation given by Laura Comer with the FDEP at the VCB's January 2008 Marketing Meeting. Hotel partners can obtain valuable information on how they can join the many other certified properties and applicants in Lee County in their efforts to become sustainable while continually improving their environmental performance.
Junonia Winner is Steve & Doris Colgate - Offshore Sailing School
A Team Tourism Program - Presented by the Lee County Visitor & Convention Bureau and The Greater Fort Myers Chamber of Commerce.
February 2010 - Lessons from Dolphins
Bill Wolden, veteran professional dolphin trainer and director of Dolphin Quest University, featured interactive stories and videos about dolphin training and how it relates to teamwork, motivation, fun, and communication in today’s work place. Topics included: clear and consistent communication between co-workers, bosses, and clients is essential in order to get anything accomplished; rewarding good behavior is a key strategy in improving work performance, motivating staff and retaining employees; having a positive attitude and showing sincerity are skills that can greatly influence your outlook on work and life; and having fun in and out of the workplace is the most important lesson of all and can affect every aspect of your life. Click here for Bill’s presentation.
October 2009 – Annual Team Tourism Summit 2009
Featuring Keynote Speaker Cindy Novotny, "Radical Mentor", Author and Managing Partner of Master Connection Associates, the VCB's 2009 Annual Team Tourism Summit provided partners with an in-depth exploration of creative selling for maximum ROI in a tough economy. General sessions and breakout workshops addressed creating a stimulus plan for your business, delivering value, prospecting for and winning more business, developing dynamic presentations, implementing a customer service excellence program, and more! The VCB also introduced their 2009-2010 Annual Sales & Marketing Plan
May 2009 - Team Tourism Workshop for National Tourism Week
Tourism plays a vital role in our community and continuing to support this industry benefits everyone in the county. The VCB hosted a day-long event featuring multiple industry colleagues and tourism business leaders. Click the links below to view some of the presentations.
- Local Perspective on Tourism’s Impact: Suya Davenport
- International Market Conditions & Consumer Trends: Doug Price, DMAI
- Crisis Management and Crisis Communications: Elaine McLaughlin
- Miles Media presents Best Practices in Email Marketing
January 2009 - Brand Workshop
"The three key rules of marketing are brand recognition, brand recognition, brand recognition." – Anonymous. The VCB hosted a powerful, entertaining workshop with Gary Mueller, senior vice president, creative director and writer for bvk, presenting a high-energy presentation designed to help industry partners develop an organizational brand that consumers crave along with Jennifer Simmons, vice president of research & strategic development for bvk, demonstrating methods of how industry partners can integrate their brand strategy with the destination’s brand in order to maximize the effectiveness of marketing efforts for all. Click the links below to view the presentations.
- Brand Craving: Gary Mueller
- How to Create and Integrate a Strong Brand that People Crave: Jennifer Simmons
October 2008 – Annual Team Tourism Summit 2008
The Lee County Visitor and Convention Bureau (VCB) launched its new Team Tourism program and unveiled a new leadership platform for the organization during its first annual Team Tourism Summit held at Sanibel Harbour Resort & Spa on Friday, October 10, 2008. For details of the Team Tourism Summit, click on the links below to access brief summaries of each session as well as copies of the speakers' Power Point presentations.
GENERAL SESSION: Travel Trends and Outlook for the Tourism Industry
- Dennis Castleman, Vice President, Industry Relations, Travel Industry Association
- Mark Brown, Senior Market Research Analyst, U.S. Dept. of Commerce, Office of Travel & Tourism
- Bud Nocera, President & CEO,Visit Florida
- VCB Marketing Plan 2008-2009
LUNCHEON KEYNOTE ADDRESS: Achieving Customer Excellence
AFTERNOON BREAKOUT SESSIONS
- Customers and Green Initiatives
- Making the Most of Your Online Budget
- Taking Advantage of VCB Cooperative Programs
May 2008 - Forecasting the Impact of Travel & Economic Trends on Lee County Tourism
Use the following links to view the presentations from the Forecasting Workshop held on May 22, 2008.
May 2008 - Annual Tourism Breakfast
On average, tourism supports nearly 20% of employment in Lee County and every year, the Lee County Visitor & Convention Bureau celebrates the area's leading employer at their annual tourism breakfast. Click here to see the presentation given May 2, 2008 which outlines who benefits from Florida tourism, how they benefit, what can be done to support the industry and what key initiatives are in place in Lee County to support tourism.
April 2008 - UK Forum
Did you know that there were 85,250 visitors from the United Kingdom to Lee County in 2006, representing 4.1% of total visitors to our area? And, that these international travelers, when visiting Florida, have an average spend of $125 per person, per day, and typically stay 9 – 14 nights? The VCB’s UK Forum on April 23, 2008 offered industry partners an understanding of the benefit of international visitors to their business, relayed UK visitor profile data, and offered methods to which partners could work with companies that can help book this type of valuable business. Click on the following links to view the presentations given by the panel of experts to learn more!
- Jo Piani - Lee County VCB Marketing Representative: UK, Scandinavia and Ireland
- Gary Orr - Head of Purchasing, Virgin Holidays
- Bill Chambers - Florida Destination Manager, Hotelbeds Accommodation & Destination Services
June 2008 - BVK Media School
Click here to view the Media School presentation.
January 2008 - Florida Green Lodging Program
The Florida Green Lodging Program is a voluntary, non-regulatory program established by the State of Florida to acknowledge and reward environmentally conscious facilities in the lodging industry. Click here to view the presentation given by Laura Comer with the FDEP at the VCB's January 2008 Marketing Meeting. Hotel partners can obtain valuable information on how they can join the many other certified properties and applicants in Lee County in their efforts to become sustainable while continually improving their environmental performance.
A Team Tourism Program - Presented by the Lee County Visitor & Convention Bureau and The Greater Fort Myers Chamber of Commerce.
February 2010 - Lessons from Dolphins Bill Wolden, veteran professional dolphin trainer and director of Dolphin Quest University, featured interactive stories and videos about dolphin training and how it relates to teamwork, motivation, fun, and communication in today’s work place. Topics included: clear and consistent communication between co-workers, bosses, and clients is essential in order to get anything accomplished; rewarding good behavior is a key strategy in improving work performance, motivating staff and retaining employees; having a positive attitude and showing sincerity are skills that can greatly influence your outlook on work and life; and having fun in and out of the workplace is the most important lesson of all and can affect every aspect of your life. Click here for Bill’s presentation.October 2009 – Annual Team Tourism Summit 2009 Featuring Keynote Speaker Cindy Novotny, "Radical Mentor", Author and Managing Partner of Master Connection Associates, the VCB's 2009 Annual Team Tourism Summit provided partners with an in-depth exploration of creative selling for maximum ROI in a tough economy. General sessions and breakout workshops addressed creating a stimulus plan for your business, delivering value, prospecting for and winning more business, developing dynamic presentations, implementing a customer service excellence program, and more! The VCB also introduced their 2009-2010 Annual Sales & Marketing Plan
May 2009 - Team Tourism Workshop for National Tourism Week Tourism plays a vital role in our community and continuing to support this industry benefits everyone in the county. The VCB hosted a day-long event featuring multiple industry colleagues and tourism business leaders. Click the links below to view some of the presentations.
- Local Perspective on Tourism’s Impact: Suya Davenport
- International Market Conditions & Consumer Trends: Doug Price, DMAI
- Crisis Management and Crisis Communications: Elaine McLaughlin
- Miles Media presents Best Practices in Email Marketing
January 2009 - Brand Workshop "The three key rules of marketing are brand recognition, brand recognition, brand recognition." – Anonymous. The VCB hosted a powerful, entertaining workshop with Gary Mueller, senior vice president, creative director and writer for bvk, presenting a high-energy presentation designed to help industry partners develop an organizational brand that consumers crave along with Jennifer Simmons, vice president of research & strategic development for bvk, demonstrating methods of how industry partners can integrate their brand strategy with the destination’s brand in order to maximize the effectiveness of marketing efforts for all. Click the links below to view the presentations.
- Brand Craving: Gary Mueller
- How to Create and Integrate a Strong Brand that People Crave: Jennifer Simmons
October 2008 – Annual Team Tourism Summit 2008 The Lee County Visitor and Convention Bureau (VCB) launched its new Team Tourism program and unveiled a new leadership platform for the organization during its first annual Team Tourism Summit held at Sanibel Harbour Resort & Spa on Friday, October 10, 2008. For details of the Team Tourism Summit, click on the links below to access brief summaries of each session as well as copies of the speakers' Power Point presentations. GENERAL SESSION: Travel Trends and Outlook for the Tourism Industry
- Dennis Castleman, Vice President, Industry Relations, Travel Industry Association
- Mark Brown, Senior Market Research Analyst, U.S. Dept. of Commerce, Office of Travel & Tourism
- Bud Nocera, President & CEO,Visit Florida
- VCB Marketing Plan 2008-2009
LUNCHEON KEYNOTE ADDRESS: Achieving Customer Excellence
AFTERNOON BREAKOUT SESSIONS
- Customers and Green Initiatives
- Making the Most of Your Online Budget
- Taking Advantage of VCB Cooperative Programs
May 2008 - Forecasting the Impact of Travel & Economic Trends on Lee County Tourism Use the following links to view the presentations from the Forecasting Workshop held on May 22, 2008.
May 2008 - Annual Tourism Breakfast On average, tourism supports nearly 20% of employment in Lee County and every year, the Lee County Visitor & Convention Bureau celebrates the area's leading employer at their annual tourism breakfast. Click here to see the presentation given May 2, 2008 which outlines who benefits from Florida tourism, how they benefit, what can be done to support the industry and what key initiatives are in place in Lee County to support tourism. April 2008 - UK Forum Did you know that there were 85,250 visitors from the United Kingdom to Lee County in 2006, representing 4.1% of total visitors to our area? And, that these international travelers, when visiting Florida, have an average spend of $125 per person, per day, and typically stay 9 – 14 nights? The VCB’s UK Forum on April 23, 2008 offered industry partners an understanding of the benefit of international visitors to their business, relayed UK visitor profile data, and offered methods to which partners could work with companies that can help book this type of valuable business. Click on the following links to view the presentations given by the panel of experts to learn more!
- Jo Piani - Lee County VCB Marketing Representative: UK, Scandinavia and Ireland
- Gary Orr - Head of Purchasing, Virgin Holidays
- Bill Chambers - Florida Destination Manager, Hotelbeds Accommodation & Destination Services
June 2008 - BVK Media School Click here to view the Media School presentation. January 2008 - Florida Green Lodging Program The Florida Green Lodging Program is a voluntary, non-regulatory program established by the State of Florida to acknowledge and reward environmentally conscious facilities in the lodging industry. Click here to view the presentation given by Laura Comer with the FDEP at the VCB's January 2008 Marketing Meeting. Hotel partners can obtain valuable information on how they can join the many other certified properties and applicants in Lee County in their efforts to become sustainable while continually improving their environmental performance.
