VCB Departments

The Tourist Development Council (TDC) is a nine-member Council appointed as an advisory committee to the Lee County Board of County Commissioners (BOCC). TDC members oversee the tourist development tax fund, provide direction on programs and budget and review the expenditures of the VCB. As the lead marketing and promotional agency for visitation to Lee County and its 10 geographic regions, the VCB brands the area as The Beaches of Fort Myers & Sanibel and is funded by the 5 percent tourist tax on short-term accommodations, commonly known as the bed tax.

The VCB employs: 26 full-time and three part-time staffers along with mentorship and management of more than 100 volunteers. In addition, the VCB has representation in the Northeast, Midwest, Canada, United Kingdom, and Germany. Domestic and international efforts are supplemented by contracted representatives.

The organization consists of five main departments–Administration, Marketing and Promotions, Domestic and International Sales, Communications, and Visitor Services–all with a common mission: “To be the best Destination Marketing Organization (DMO) in the United States.” To achieve this goal, the VCB staff focuses on programs that are results-oriented, creative, reflective of superior customer service and built on partnerships. Our culture embodies unity, shared vision, empowerment, teamwork, passion, appreciation, a positive work environment, results-oriented performance and drive.