Business need some sizzle? VCB offers one-day workshop on April 22 to teach “The Secrets of Travel Packaging Success”

04/2009

FOR IMMEDIATE RELEASE

CONTACTS: Nancy Hamilton, Lee Rose, Katie Meckley (239) 338-3500

LEE COUNTY, FL – Area businesses will learn to create packages that “sizzle” and opportunities for profits to grow when the Lee County Visitor & Convention Bureau (VCB) hosts a one-day workshop on April 22 at the Harborside Event Center in Fort Myers.

All Lee County businesses are invited to attend The Secrets of Travel Packaging Success, from 8 a.m. to 5 p.m. The free workshop will present business-ready practices designed to provide fundamental tools that will enable business to business relationships to partner together to create new opportunities.

“This is a workshop that the business community cannot afford to miss,” says Suya Davenport, VCB executive director. “Packaging is essential to success in the travel business. We will give participants the information necessary to return to their place of business and apply these valuable packaging tips to generate results. When you leave the session, you will have an action plan that will enable your business to form partnerships that work together to create more business. It is a win-win for everyone and the potential for businesses is very exciting.”

The workshop features Joe Veneto, of Opportunities Unlimited, a management consultant company that collaborates with businesses in tourism, hospitality and service-related industries to achieve results by creating new business relationships.

Known as “the opportunity guy,” Veneto is a 25-year veteran of the tourism industry and has worked for national tour operators and major industry wholesalers. A nationally recognized speaker on the tourism and hospitality industries, he is the author of “The Power of Travel Packaging Toolkit System,” the essential guide for creating compelling consumer travel packages.

Participants will learn how to create packages that will connect them with the interests of existing and potential customers. The workshop includes:

• The importance and benefits of travel packaging
• Customer forces, trends and travel packaging
• On-line package travel models and trends
• Intrinsic qualities of the area’s destination brand
• Package travel components
• Creating package “Sizzle”
• Package pricing essentials

Reservations may be made by April 15 at www.leevcb.com.

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