A Guide for Best Practices for the Lodging Industry.
About the Study
The Highland Study is intended to be a tool for Lee County and its lodging partners to sustain and build market share and increase lodging revenue. Findings reflect that while Lee County tourism is very good, risks do exist and there is an opportunity to significantly improve both bed tax and property owner revenues. Five statistics in this study highlight the benefits of action and risks of complacency for Lee County: