Education & Resources

Education & Resources


2015 Lee County Lodging Product Study

Conducted by The Highland Group on behalf of the Lee County Visitor & Convention Bureau (VCB), this study addresses four key questions:

(1) Is Lee County losing market share to other destinations?
(2) How does Lee County lodging product compare to other markets?
(3) Is Lee County missing revenue opportunities?
(4) Does Lee County lodging product need to be improved to be competitive in the future?

This research is part of the VCB’s commitment to developing the tourism pipeline as outlined in the 2013-2016 Strategic Plan.

To view these files you must have Adobe Acrobat Reader installed on your computer. If you do not have Acrobat Reader installed, click here to download a free version of this software.