Education & Resources

Education & Resources

Team Tourism

Sales and Marketing Workshop Series

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Sales and Marketing Workshop Series 

Join us for Sales and Marketing Workshops as we hear from top experts from across the country. Registration links will be available soon!

*Maximum of 75 participants per workshop.

*FREE to participate! 

*For more information, email Judi Durant at 


Thursday, JUNE 15


Presenter: Jim Brody, president, Sense of Place
Sense of Place is dedicated to helping destination marketing organizations and their partners navigate the digital landscape.


  • Tips for behaving in the digital environment.
  • State of the destination in the social/UGC “conversation.”
  • Best practices for creating more and better online advocates for businesses and destinations alike, influencers versus influential content, and trends in content leverage and development.
  • How to find and more easily put online content to effective use.
  • Working creatively to use the online environment, rules of content use, create and share content, creating promotions, and co-op promotions between businesses.

Location: Hilton Garden Inn Ft. Myers Airport/FGCU

Time: 2 - 5 pm (3 hours) 

Thursday, JULY 13


Presenter: Shawna Suckow, The Buyer Insider, Global Speaker on Buyer Behavior

Details: Welcome to the era of Relationship Marketing! The days of cold calling are over, and planners don’t respond to email anymore. They’re using technology and procurement processes more and more to lock you out of their sales process.

  • The traditional sales role is dying. What’s a salesperson supposed to do? Traditional marketing methods are dying? What’s a marketing exec supposed to do?
  • Learn insider secrets from her brand-new book, based on extensive buyer research.
  • Learn new ways to use old tools that will save you lots of time and frustration.
  • Learn new tools and strategies that will help you seize marketing opportunities, prospect better, sell easier, and ultimately drive revenue.

Location: Drury Inn & Suites Fort Myers

Time: 2 - 5 pm (3 hours) 

Thursday, AUGUST 17

Regular Sales & Marketing meeting

Location: Lee County VCB Offices, 1st Floor Conference Room 118, Downtown Fort Myers

Time: 3 - 5 pm 

Thursday, OCTOBER 26

Team Tourism Annual Sales and Marketing Meeting

Location: Sanibel Harbour Marriott Resort and Spa

Time: TBD 


Tentative: VCB Holiday Roadshow to the Industry

Date: TBD 

2018 Workshops:

Thursday, JANUARY 18

Tentative: State of the Tourism Industry

Location: TBD

Time: TBD



Click here to register!

No cost to attend.Workshop registration required due to limited space. RSVP to Workshop Registration

More information: Brian Ososky, or Judi Durant,


The Team Tourism Sales & Marketing Workshop Series

is a  Lee County Visitor and Convention Bureau program created to provide educational sessions about relevant topics important to tourism industry partners.