How to Maximize Your OTA Presence

Jan 9

02:00 PM - 05:00 PM

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Event Location

The Collaboratory located at 2031 Jackson St, Fort Myers, FL 33901

The Lee County Visitor and Convention Bureau teamed up with TripAdvisor and Expedia to encourage partners to maximize their exposure with online travel agencies (OTA). Experts from MMGY Global were also on hand to present best practices for Website and Search strategies.

The presentation decks from the workshop are provided below for your download and review:

TripAdvisor Reputation Management

Expedia Group

Website and Digital Trends

Paid and Organic Search

Topics include:

  • Best practices for online travel agencies (OTA)
  • Understanding the travel landscape
  • How to manage your Google presence
  • Website and overall digital trends
  • Paid and organic search efforts

Questions? Contact Joshua Lambert at jlambert@leegov.com