The VCB supports tourism product development through three funding programs, which includes Beach & Shoreline, Events Marketing and Arts & Attractions Marketing. In determining which projects to fund, priority is given to those that protect our unique coastal attributes, generate off-season room nights, and/or enhance the visitor experience.
As part of these funding programs, we continually encourage the development of niche markets by communicating the criteria for not-for-profit event organizers and arts and culture venues to secure marketing funds to promote their summer and fall events. We also continue to work with area agencies to guide them in utilizing the programs to bring enhancements to the destination, including assisting them in completing successful funding request applications. For each funded project, measurable criteria are implemented for room-night generation and to ensure any new products we fund are consistent with our destination brand.