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National Travel and Tourism Week

Celebrating the Power of Travel

Lee County celebrates National Travel and Tourism Week (NTTW) May 2-8 and recognizes the critical role travel plays in driving our local economy.

In place of the Lee County Visitor & Convention Bureau’s (VCB) annual in-person Travel Rally, a virtual, week-long celebration features engaging videos about the people and places that make Southwest Florida special to its visitors and our community. The VCB will showcase and honor local tourism and hospitality industries, and share the importance these businesses have played in bolstering the local economy.

Join us on Facebook and for the fun!

May 6 - Throwback Thursday

Throwback Thursday is a reminder of the #PowerOfTravel​ and how far we have come in Lee County tourism. With Lee County attracting, on average, 5 million visitors a year, tourism is a tool for enhancing what we love about our region – from its ecological wonders to its history and culture.


May 5 - Wanderlust Wednesday

On Wanderlust Wednesday, we urge you to feel the #PowerOfTravel and explore some of Lee County's hidden gems! Learn about cultural experiences within the destination and how to plan a vacation in your own backyard.


May 4 - Be Kind Tuesday

Let's celebrate kindness' role in the #PowerOfTravel as we recognize Dilya Gabdrakhmanova of the Beachview Cottages and Rodney Sasher of Pink Shell Beach Resort & Marina, a few of the many employees in our destination whose acts of kindness have demonstrated the true meaning of hospitality. 


May 3 - Magical Managers Monday

Join us for Magical Managers Monday as we highlight three of the many special leaders that make a difference in Lee County’s tourism community. Home2Suites by Hilton Fort Myers-Colonial Blvd.'s general manager, Lorena Herrera, Holiday Inn Fort Myers Airport-Town Center's managing director, Brian Holly and Sanibel Moorings Resort's general manager, Kari Cordisco are a few of the many hospitality managers that serve as exemplary role models and mentors to our frontline staff.


May 2 - Sunsational Sunday


Value of Tourism

The travel and tourism industry is one of the United States’ largest industries, generating trillions in travel expenditures annually. Here in Lee County, not only do we benefit from the economic impact of the industry in dollars and cents, but we also benefit from the quality of life to which it contributes. In essence, tourism is a tool for enhancing what we love about our region - from its ecological wonders to its history and culture.

Discover highlights from the 2020 Lee County Value of Tourism report.