Sales & Marketing

Sales & Marketing

Marketing Support

2021-22 Co-op Advertising Plan

2021-22 Sales & Marketing Plan

Sun Saver Passport



2017-2020 Strategic Plan

Conference Services Information

Resident Artist Program

COVID-19 Partner Toolkit


Sales & Marketing

The Lee County Visitor & Convention Bureau (VCB) serves the broader interests of the economy of Lee County by acting as a marketing, sales, and services organization. Our mission is multifaceted:

  • Promote our destination globally
  • Support tourism industry development
  • Assist with preserving and protecting the area’s unique attributes
  • Activate the community in support of tourism

By identifying and showcasing what makes the area special and different from all other sun and sand destinations, VCB sales, marketing, media relations, and visitor services work together to deliver distinct and meaningful messaging to the traveling public to inspire and convince them to choose Lee County as their destination for vacations, meetings, and group events.

Plans & Resources

2021-22 Sales & Marketing Plan

Partner Toolkits

Meeting Planner Newsletter