The Lee County Visitor & Convention Bureau (VCB) is devoted to maintaining and building year-round tourism in Lee County. To achieve this goal, the VCB works closely with the local industry to increase domestic and international visitation through integrated programs targeting key markets. Local tourism businesses are encouraged to actively participate in all of the programs and grass roots outreach efforts such as marketing meetings, media initiatives and trade/consumer shows.
By identifying and showcasing what makes the area special and different from all other sun and sand destinations, VCB Sales, Marketing, Media Relations & Visitor Services work together to deliver distinct and meaningful messaging to the traveling public. The VCB inspires and compels them to choose Lee County as their destination for vacation, meetings and group events.
Consistently recognized for its effective marketing efforts, the VCB has won awards including the coveted Hospitality & Sales Marketing Association (HSMAI) Adrian Award, Destiny Award, a Travel + Leisure Smitty and multiple Visit Florida Flagler Awards.
The VCB employs 32 full-time staffers along with management of more than 120 volunteers and internship opportunities. In addition, the VCB has representation in the Northeast, Midwest, Canada, United Kingdom and Germany. Contracted representatives supplement domestic and international efforts.
The organization consists of five main departments including:
All share a common mission “To be the best Destination Marketing Organization (DMO) in the United States.” To achieve this goal, the VCB staff focuses on programs that are results-oriented, creative, reflective of superior customer service, and built on partnerships. Our culture embodies unity, shared vision, empowerment, teamwork, passion, appreciation, a positive work environment, results-oriented performance and drive.