The Lee County Visitor & Convention Bureau (VCB) is devoted to maintaining and building year-round tourism in Lee County. To achieve this goal, the VCB works closely with the local industry to increase domestic and international visitation through integrated programs targeting key markets. Local tourism businesses are encouraged to actively participate in all of the programs and grass roots outreach efforts such as marketing meetings, media initiatives and trade/consumer shows.
By identifying and showcasing what makes the area special and different from all other sun and sand destinations, VCB Sales, Marketing, Media Relations & Visitor Services work together to deliver distinct and meaningful messaging to the traveling public. The VCB inspires and compels them to choose Lee County as their destination for vacation, meetings and group events.
Consistently recognized for its effective marketing efforts, the VCB has won awards including the coveted Hospitality & Sales Marketing Association (HSMAI) Adrian Award, Destiny Award, a Travel + Leisure Smitty and multiple Visit Florida Flagler Awards.