To be nominated, the business or individual should embody and exhibit the criteria listed in one of the available categories below:
Business Development: Exemplifies ability to have significant impact on the local economy, employees and development of social capital in the community while recognizing the importance of the environment to the destination and reducing environmental impacts.
Eco-Innovation: Exemplifies ability to make significant contributions to the responsible use and protection of our natural resources and environment, promoting the long-term sustainability of the destination.
Cultural Achievement: Exemplifies ability to make significant contributions to the development of our reputation as a cultural destination while promoting a great quality of life and diverse economy; this includes the arts, local heritage, festivals, and events.
Education: Exemplifies ability to make significant contributions to the local workforce by raising the level of professional development, contributing to the economic vitality and sustainability of the destination.
Sales & Marketing: Exemplifies ability to make significant contributions to the marketing and promotion of the destination and community or to create an innovative marketing program that promotes the destination. This also includes festivals and events.
New Category - Business Tourism Leader: Exemplifies ability to have a substantial impact on the community through individual leadership that inspires and motivates community partnerships that produce overwhelmingly positive impacts to the business and tourism community.